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Data privacy

Data privacy regulations

Protecting your personal data is very important to us. This data protection statement will explain which personal data are collected and how they are used. Personal data are collected when you contact us, i.e. when you call us or request, book or purchase a service in another manner or visit our website.

You should continue reading this document to find out how Hotel Ullrich uses your data, what data are collected, what they are used for, who they are transferred to and what measures are taken to protect them.

In basic terms: your personal rights are given the highest priority and Hotel Ullrich attempts to implement all possible measures to protect these rights. All data protection requirements beyond the scope of this data protection statement are unaffected.

Reasons for collecting personal data

Hotel Ullrich collects and uses your personal data to provide you, as an interested party or customer, with the best possible service, simply your use of our online portal and provide an optimised range of services. Your personal data also helps us keep you informed on the newest products, special offers and other developments which we feel might be of interest to you. If you do not want to receive this information, you may inform us at any moment.

What type of data is collected and why

In many different situations your personal data can help us provide a better service. We might ask for personal information when you initiate a specific process, such as a request. In these situations we only ever ask for relevant information. This might include your name, address, telephone number, e-mail address and preferred method of contact. This information also helps us adapt our range of services to your requirements. Highly sensitive data such as bank account numbers and credit card information are only requested directly by the payment provider (e.g. credit card institute, escrow service or similar) or in your physical presence.

How personal data is used and transferred

Hotel Ullrich guarantees that your contact information is neither sold nor lent to other service providers!

In order to provide the best possible service Hotel Ullrich might however give your personal information to other legal entities. They are however required to use this information in compliance with this data protection statement. It might be advantageous for Hotel Ullrich to provide certain personal data to other companies that work for Hotel Ullrich, or that have a long-standing partnership with Hotel Ullrich, so that they can offer and sell you products and services in our name. Such companies might help Hotel Ullrich to process information, carry out orders, deliver products, manage and maintain customer information, provide a customer service, evaluate your interest in our products and services, carry out customer research, carry out surveys on customer satisfaction or provide credit. These companies are also required to use your personal data according to our data protection statement to protect your personal rights. Due to legal requirements or proceedings Hotel Ullrich might be forced to reveal your personal data.

Measures taken to protect personal data

Hotel Ullrich takes precautionary measures, including administrative, electronic and physical procedures, to protect your personal data against loss, theft and misuse as well as unauthorized access, transmission, modification and deletion.
If you use our forms, the data will momentarily be transferred across the internet without protection. Please note that there is a possibility that the information you send will be visible to other people.

You can help us and contribute to the protection of your personal information on the internet by implementing suitable precautionary measures. Change your password frequently. Always use a combination of letters and numbers and ensure you are always using a secure browser.

Use of cookies and other technology

On visiting the online content of Hotel Ullrich so-called cookies can be downloaded to your computer with your consent. They serve to make your online visit more pleasant and individual. Cookies consist of information that identifies you as a specific customer; they can save your preferences for using our website as well as technical information. The advantage for you is that you don't have to provide the information saved by the cookie every time you visit our website.

By themselves the cookies do not specifically contain or reveal personal information. However, if you provide personal information to a website, it may be linked to the data saved in the cookie. The providers of other websites do not have access to this data. You can switch off the use of cookies in your browser settings. Please note that some areas of our website might not work correctly if you choose the setting that always prevents cookies or similar mechanisms from being accepted.

Like most websites we automatically collect certain information and save it in protocol files. This information includes internet protocol addresses (IP address), browser type, internet service provider, link pages/end pages, operating system, date/time stamps and clickstream data.

By prohibiting the execution of JavaScript you might also be unable to use parts of the website in full.

Commitment to protecting your personal rights

As mentioned previously, Hotel Ullrich is serious about protecting your personal rights. To ensure the safety of your personal information, these guidelines are given to all employees and the safety measures that protect your personal rights are strictly implemented within the company.

This website contains links to the web pages of other companies. Hotel Ullrich is not responsible for the way these companies handle personal rights. Hotel Ullrich therefore recommends you ask these companies for their data protection declaration.

Use of Google Analytics

This website uses Google Analytics, a website analysis service by Google Inc. (“Google”). Google Analytics uses so-called"cookies", text files that are stored on your computer to analyse your use of the website. The information generated by the cookie about your use of this website (including your IP address) is sent to and stored at a Google server in the U.S.A. If the IP-anonymisation is activated on this website, your IP-address will be shortened priory within the member states of the European Union or other contractual states of the Treaty on the European Economic Area. Only in exceptional cases your complete IP-address will be transmitted to a server in the U.S.A. and shortened there. Commissioned by the operators of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities for website operators and to provide other services related to website and internet activities. Google will not associate your IP address with any other data held by Google.

You may prevent the installation of cookies by adjusting the settings of your browser; however, if you do so, you may be unable to use all features of this website. Further, you may prevent the collection of data generated by cookies and related to the use of this websites by downloading and installing the plug-in under the following link:

Alternatively to using the browser plug-in or browsers on mobile devices, please click on this link to place an opt-out cookie in your browser to prevent the acquisition of data by Google Analytics on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again):
Disable Google Analytics

It should be noted that this website uses Google Analytics with the "_anonymizeIp()" extension and therefore IP addresses are truncated in order to prevent direct personal identification.

Use of Piwik

This website uses Piwik, an open-source software for the statistical evaluation of visitor access. Piwik uses so-called cookies, text files that are stored on your computer and enable an analysis concerning the use of the website. The information generated by the cookies about your use of this online offer will be stored on the servers of the provider in Germany. The IP-address will be made anonymous immediately after the processing and before its storage. The information generated by the cookie about the use of this website will not be passed on to third parties. You can prevent the installation of cookies by adjusting the settings of your browser software accordingly. However, we would like to point out that you might not be able to use all functions of this website to the full extend in this case. If you object to the use of your data, you may deactivate the storage and use here. In this case an Opt-Out-Cookie will be placed the prevent Piwik from storing the usage data. If you delete your cookies also the Opt-Out-Cookie will be deleted. On the next visit of our websiters Opt-Out has to be activated again.

Questions regarding protection of your personal rights

If you have any questions or concerns regarding this data protection statement, please let us know and send us a message (see below for contact information).
Of course you can ask Hotel Ullrich which of your data is being handled, where the data comes from, what it is being used for and who it is transferred to. Of course you can also correct incorrect data or ask for data that was unduly processed to be deleted. The regulations established in the data privacy act apply.
Hotel Ullrich has the right to change its data protection statement from time to time. If any substantial changes are made, a notification including the updated version of the data protection statement will be posted on our webpage.
Hotel Ullrich
August-Ullrich-Straße 40-42
97725 Elfershausen

Severability clause

If individual regulations in this contract are impracticable or ineffective or become impracticable or ineffective after the contract has been closed, the effectiveness of the contract as a whole is unaffected. Instead of the impracticable or ineffective regulations a practicable and effective regulation will come into force with the effect that is closest to the economic goal that the contract parties were pursuing with the impracticable or ineffective regulation. If the contract is found to contain loop holes, the previous regulations also apply.


Only German law may be applied to existing or future legal relationships exclusively at a German court of law.